{"content":{"sharePage":{"page":0,"digests":[{"id":"11203081","dateCreated":"1239950607","smartDate":"Apr 16, 2009","userCreated":{"username":"martingoosey","url":"https:\/\/www.wikispaces.com\/user\/view\/martingoosey","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1285289520\/martingoosey-lg.jpg"},"monitored":false,"locked":false,"links":{"self":"https:\/\/britishcouncil-ing-writing-seoul.wikispaces.com\/share\/view\/11203081"},"dateDigested":1532092386,"startDate":null,"sharedType":"discussion","title":"Personalising Writing","description":"How much do you use the Passive in your business correspondence? Do you prefer using 'I' or 'we'? Are there other ways of personalising your service to clients in your writing?","replyPages":[{"page":0,"digests":[{"id":"11786145","body":"The passive is often used especially when it is a reporting or explanation type of writing. <br \/>\nDepending on who I am writing to, I or We is selected. When I represents our team, I mostly use We.","dateCreated":"1241576387","smartDate":"May 5, 2009","userCreated":{"username":"eunmichoi","url":"https:\/\/www.wikispaces.com\/user\/view\/eunmichoi","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"11786773","body":"I prefer using &quot;I&quot; in my e-mails because it shows more responsibility. I think this approach ensures my clients that they are properly being taken care of. I refer to specific events that has taken place lately or go through our last encounter to personalize my writing. I avoid passive style writing that looks like a standard template.","dateCreated":"1241578332","smartDate":"May 5, 2009","userCreated":{"username":"Sue_Chung","url":"https:\/\/www.wikispaces.com\/user\/view\/Sue_Chung","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}},{"id":"11789011","body":"That's great in terms of customer service, but are there times when you don't want to take individual responsibility? In your work, are there ever times when you have to, for example, write a letter of complaint and want to appear to have the whole organisation behind you?","dateCreated":"1241593199","smartDate":"May 5, 2009","userCreated":{"username":"martingoosey","url":"https:\/\/www.wikispaces.com\/user\/view\/martingoosey","imageUrl":"https:\/\/www.wikispaces.com\/user\/pic\/1285289520\/martingoosey-lg.jpg"}},{"id":"12400775","body":"Come to think about it, there are times when I use &quot;we&quot; so that my statements seem more authorized. Using &quot;we&quot; does have this kind of effect!","dateCreated":"1243314268","smartDate":"May 25, 2009","userCreated":{"username":"Sue_Chung","url":"https:\/\/www.wikispaces.com\/user\/view\/Sue_Chung","imageUrl":"https:\/\/ssl.wikicdn.com\/i\/user_none_lg.jpg"}}],"more":0}]}],"more":false},"comments":[]},"http":{"code":200,"status":"OK"},"redirectUrl":null,"javascript":null,"notices":{"warning":[],"error":[],"info":[],"success":[]}}